Attitude


 Attitude

 In psychology, attitude is a psychological construct, a mental and emotional entity that inheres in, or characterizes a person. They are complex and an acquired state through experiences. It is an individual's predisposed state of mind regarding a value and it is precipitated through a responsive expression toward a person, place, thing, or event (the attitude object) which in turn influences the individual's thought and action. Prominent psychologist Gordon Allportdescribed this latent psychological construct as "the most distinctive and indispensable concept in contemporary social psychology."Attitude can be formed from a person's past and present. Key topics in the study of attitudes include attitude strength, attitude change, consumer behavior, and attitude-behavior relationships.

Factors

PsychologicalEdit

The attitude of a person is determined by psychological factors like ideas, values, beliefs, perception, etc. All these have a complex role in determining a person's attitude. Values are ideals, guiding principles in one’s life, or overarching goals that people strive to obtain (Maio & Olson, 1998). Beliefs are cognitions about the world—subjective probabilities that an object has a particular attribute or that an action will lead to a particular outcome (Fishbein & Ajzen, 1975). Beliefs can be patently and unequivocally false. For example, surveys show that a third of U.S. adults think that vaccines cause autism, despite the preponderance of scientific research to the contrary (Dixon et al., 2015). It was found that beliefs like these are tenaciously held and highly resistant to change. Another important factor that affects attitude is symbolic interactionism, these are rife with powerful symbols and charged with affect which can lead to a selective perception. Persuasion theories says that in politics, successful persuaders convince its message recipients into a selective perception or attitude polarization for turning against the opposite candidate through a repetitive process that they are in a noncommittal state and it is unacceptable and doesn't have any moral basis for it and for this they only require to chain the persuading message into a realm of plausibility (Gopnik, 2015 & O’Keefe, 2016).

FamilyEdit

Family plays a significant role in the primary stage of attitudes held by individuals. Initially, a person develops certain attitudes from his parents, brothers, sister, and elders in the family. There is a high degree of relationship between parent and children in attitudes found in them.

SocietyEdit

Societies play an important role in formatting the attitudes of an individual. The culture, the tradition, the language, etc., influence a person's attitudes. Society, tradition, and the culture teach individuals what is and what is not acceptable.

EconomicEdit

A person's attitude also depends on issues such as his salary, status, work environment, work as such, etc.

Comments

Post a Comment

Popular posts from this blog

Heaven to Hell

Image
Talking about Heaven the first image comes in my mind is of my Hometown Himachal. The beautiful mountains, valleys and rivers are really mesmerizing, that attract a lot of tourism in the state. The state of himachal is spread over 55,673 km² and is boderded with Jammu Kasmir, Punjab, Haryan, Uttrakhand and Tibet. Elevation ranges from 450 metres to over 7,026(Shilla Peak) metres above sea level (Highest point Shilla). Himachal is well known for its rich flora. Forests cover about 38% of the state's area. It has a variety of wildlife, too. Himachal has 49 cities and towns. The smallest town is Naina Devi and the largest is Shimla with a total state population of 6,856,509. Urban population is only 7.5% of the state population. Most of the population resides in rural areas. Shimla district has the largest urban population in the state at 25%. The villages have good connectivity with roads and public health centres. Practically all houses have a toilet and 100% hygiene has ...
Read more

Positive thinking

Thinking   Being an optimist or a pessimist boils down to the way you talk to yourself. Optimists believe that their own actions result in positive things happening, that they are responsible for their own happiness, and that they can expect more good things to happen in the future. Optimists don’t blame themselves when bad things happen. They view bad events as results of something outside of themselves. I didn’t blame myself for losing my job, but saw it as a business decision that had nothing to do with me personally. Pessimists think the opposite way, however. They blame themselves for the bad things that happen in their lives and think that one mistake means more will inevitably come. Pessimists see positive events as flukes that are outside of their control—a lucky streak that probably won’t happen again. Because of their thought processes, optimists have much brighter futures. A bad circumstance or event is taken in stride, viewed as a temporary setback—not a pe...
Read more

Collective Problem Solving

Collective problem solving Problem solving is applied on many different levels − from the individual to the civilizational. Collective problem solving refers to problem solving performed collectively. Social issues and global issues can typically only be solved collectively. It has been noted that the complexity of contemporary problems has exceeded the cognitive capacity of any individual and requires different but complementary expertise and collective problem solving ability. Collective intelligence is shared or group intelligence that emerges from the collaboration, collective efforts, and competition of many individuals. In a 1962 research report, Douglas Engelbart linked collective intelligence to organizational effectiveness, and predicted that pro-actively 'augmenting human intellect' would yield a multiplier effect in group problem solving: "Three people working together in this augmented mode [would] seem to be more than three times as effect...
Read more